Welcome to my website. I am William Cassar the Graphic Artist, Senior Designer, Print Production Manager & Father of Dragons, at least it seems that way at meal time. I studied Visual Communications at Farmingdale State University, in New York. While there I crafted my skills in Art, Design & Awesomeness. During my time in college I had the opportunity to study art history abroad. Traveling to France, Belgium, Holland, Italy & Greece, seeing and studying the great masters works as they hang in galleries or churches all over Europe. Being immersed in different cultures helped me become the person I am today. I've been working as a Designer for 15 years. Currently I work for US Nonwovens in the Commack NY office, we make wipes and liquids for Home & Personal Care products. We work on many different projects in a fast-paced high energy enviroment, Ads, Brochures, Packaging, Corporate Assests, Pre-Press Project Managment, Mock-Ups, Photography & Product Ideation.
Here are some of my creations.
Smash to enlarge.
Works closly with art director to promote, educate, and sell Dermelect Cosmeceuticals to new and existing customers. Create and maintain easy to use web and mobile interfaces for our extensive line of skin and nail care products on our big commerce site dermelect.com. Implement email campaigns through constant contact for holiday sales and new product press releases. Like, post and follow for Facebook, Twitter, Instagram, Pinterest, and YouTube. Layout and print production of catalogs, packaging, sell sheets, and tradeshow materials.
• Maintains ecommerce website, images, coupon codes and cart level discounts
CSD team member creating everything including packaging, photography, branding, logo design, brochures, advertisements and online assets. Working on a large variety of projects including full scale productpackaging mock-ups, corporate PDF forms, info graphs and manufacturing process poster instructions. Manages private label package development with customers such as Walgreens, RiteAid, and Walmart.
• Adheres to style guide lines for national brands both contract and private label
• Works with team members in R&D and Engineering departments to develop die lines and review ingredientcontents for EPA / FDA products
Supports marketing and sales team members with advertisement brochures, fl yers, posters, and web content. Producing full-scale product packaging mock-ups for marketing and sales meetings, designing entire trade show booths & banners. All done according to marketing strategies to maximize the time and monetary investment of the company. Developed strong professional relationships with retail and commercial customers such as: Staples, Quill, Office Max, and Office Depot to manage their private label packaging.
• Maintaines accuracy of packaging for over 3,000 products including: Pendaflex, Oxford, Ampad, Rapid, Lietz and Boorum & Pease
• Attends press runs to ensure color remained within delta range
• Collaborates with new product development to create vector concept drawings
• Directs photography and retouching with outside vendors
• Streamlines work flow in accordance with Kaizen principles to increase efficiency
Workes closely with the Graphics Manager to develop and create marketing materials, websites, and media packages. Supported other departments like bankruptcy and securities departments to draft notices for claims distributions. Preflight all documents for large scale print runs and mail mergers for direct mailing.
Bachelor in Visual Communications / Graphic Design
Studied Art History abroad in France, Belgium, Holland, Italy, & Greece
Mac & PC
Adobe Creative Suite
HTML & CSS
Big Commerce (CMS)