Photo of Me

Welcome to my website. I am William Cassar the Graphic Artist, Senior Designer, Print Production Manager & Father of Dragons, at least it seems that way at meal time. I studied Visual Communications at Farmingdale State University, in New York. While there I crafted my skills in Art, Design & Awesomeness. During my time in college I had the opportunity to study art history abroad. Traveling to France, Belgium, Holland, Italy & Greece, seeing and studying the great masters works as they hang in galleries or churches all over Europe. Being immersed in different cultures helped me become the person I am today. I've been working as a Designer for 15 years. Currently I work for US Nonwovens in the Commack NY office, we make wipes and liquids for Home & Personal Care products. We work on many different projects in a fast-paced high energy enviroment, Ads, Brochures, Packaging, Corporate Assests, Pre-Press Project Managment, Mock-Ups, Photography & Product Ideation.

US Nonwovens Corp.
Esselte Corp.
The Garden City Group, Inc.


Here are some of my creations.
Smash to enlarge.

Flushable Moist Toilet Tissue Ad
Incubus Song Lyric Poster
Ampad Writing Guide Brochure
Tweezerman Allure Ad
Tweezerman 2018 Trend Board
Junior League of Long Island Yearly Stats Poster
StoreBrands Baby Care Private Label Manufacture Ad
Just For Men Gym Wipes
Dynamo Laundry Detergent Brochure
Fab+Kind Wind Energy Logo
TJmaxx Makeup Remover Wipes 60ct Pouch
StoreBrands Surface Cleaner Private Label Manufacture Ad
Kroger Auto Wipes
USN / Old Williamsburgh Candle Brochure
StoreBrands Laundry Care Ad
Bloom Baby Instagram Page


Work Experience

Senior Designer  |  Lavian Ltd. |  Hicksville, NY
Nov 2017 - Current

Works closly with art director to promote, educate, and sell Dermelect Cosmeceuticals to new and existing customers. Create and maintain easy to use web and mobile interfaces for our extensive line of skin and nail care products on our big commerce site dermelect.com. Implement email campaigns through constant contact for holiday sales and new product press releases. Like, post and follow for Facebook, Twitter, Instagram, Pinterest, and YouTube. Layout and print production of catalogs, packaging, sell sheets, and tradeshow materials.

• Maintains ecommerce website, images, coupon codes and cart level discounts

Senior Designer  |  US Nonwovens Corp. |  Commack, NY
Dec 2014 - Nov 2017

CSD team member creating everything including packaging, photography, branding, logo design, brochures, advertisements and online assets. Working on a large variety of projects including full scale productpackaging mock-ups, corporate PDF forms, info graphs and manufacturing process poster instructions. Manages private label package development with customers such as Walgreens, RiteAid, and Walmart.

• Adheres to style guide lines for national brands both contract and private label
• Works with team members in R&D and Engineering departments to develop die lines and review ingredientcontents for EPA / FDA products

Senior Designer  |  Esselte Corp. / RR Donnelley  |  Melville, NY
Jan 2007 - Nov 2014

Supports marketing and sales team members with advertisement brochures, fl yers, posters, and web content. Producing full-scale product packaging mock-ups for marketing and sales meetings, designing entire trade show booths & banners. All done according to marketing strategies to maximize the time and monetary investment of the company. Developed strong professional relationships with retail and commercial customers such as: Staples, Quill, Office Max, and Office Depot to manage their private label packaging.

• Maintaines accuracy of packaging for over 3,000 products including: Pendaflex, Oxford, Ampad, Rapid, Lietz and Boorum & Pease
• Attends press runs to ensure color remained within delta range
• Collaborates with new product development to create vector concept drawings
• Directs photography and retouching with outside vendors
• Streamlines work flow in accordance with Kaizen principles to increase efficiency

Graphic Designer  |  The Garden City Group, Inc.  |  Lake Success, NY
May 2004 - Jan 2007

Workes closely with the Graphics Manager to develop and create marketing materials, websites, and media packages. Supported other departments like bankruptcy and securities departments to draft notices for claims distributions. Preflight all documents for large scale print runs and mail mergers for direct mailing.


Farmingdale State University

Bachelor in Visual Communications / Graphic Design
Studied Art History abroad in France, Belgium, Holland, Italy, & Greece

Technical Proficiency

Mac & PC
Adobe Creative Suite
Big Commerce (CMS)
Constant Contact


Keep In Touch

Hire me!

Oceanside, NY
Cell: 516.982.3309
Email: wcassar@gmail.com