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WILLIAM CASSAR DESIGN

ABOUT ME

Photo of Me


Hello, 

My name is William but you can call me Bill. I am a top-performing ambitious and enthusiastic director and leader credited with a dynamic and proactive work ethic combined with the ability to build strong relationships with both clients and coworkers. Holds expertise implementing innovative systems and strategies that exceed objectives, especially within a fast-paced creative environment. Looking forward to the road ahead.

PORTFOLIO

WORK

Here is some of my work.
Click to enlarge.


Flushable Moist Toilet Tissue Ad
Incubus Song Lyric Poster
Ampad Writing Guide Brochure
Tweezerman Allure Ad
Tweezerman 2018 Trend Board
Junior League of Long Island Yearly Stats Poster
StoreBrands Baby Care Private Label Manufacture Ad
Just For Men Gym Wipes
Dynamo Laundry Detergent Brochure
Fab+Kind Wind Energy Logo
TJmaxx Makeup Remover Wipes 60ct Pouch
StoreBrands Surface Cleaner Private Label Manufacture Ad
Kroger Auto Wipes
USN / Old Williamsburgh Candle Brochure
StoreBrands Laundry Care Ad
Bloom Baby Instagram Page
Web Redesign www.dermelect.com Bigcommerce Blueprint to Stencil Themes
armitron.com Mother's Day Sale
Torgoen Nat Geo Ad
Yankees Magazine Ad - Armitron, the official time keeper of the Yankees.

RéSUMé

Work Experience

Associate Art Director  |  E. Gluck Corp. |  Little Neck, NY
APR 2019 - Current

Collaborating with Senior Art Director, co-leading and co-directing a team of diverse designers, photographers and freelancers to create content for our watch and wearable brands Armitron, Torgoen and Withit. In addition to, licensed brands such as Anne Klein, Vince Camuto, Joseph Abboud, Steve Madden, Nine West & Juicy Couture. Provides direction to marketing and web development for armitron.com, torgoen.com and withitgear.com user experience and email campaigns. Project manages department work flow. Manages the complete packaging process from product development, dieline creation, layout and design through pre-press production.


Senior Designer  |  Lavian Ltd. |  Hicksville, NY
NOV 2017 - MAY 2019

Head designer responsible for all commercial art creation for Dermelect Cosmecueticals. Manages and creates digital content for the E-Commerce store dermelect.com. Creates, updates and edits, banners, products, and marketing promotions. Front end designer creating all E-mail campaigns for holidays and seasonal events. Administrator for social media pages; Facebook, Twitter, Pinterest, Instagram and YouTube. Senior packaging designer managing the complete packaging process from product development, dieline creation, layout and design through pre-press production. Coordinator working directly with agencies, 3rd party printers, and display venders for marketing materials, product displays and trade show booths.


Senior Designer  |  US Nonwovens Corp. |  Hauppauge, NY
Dec 2014 - Nov 2017

Creative services team member creating packaging, photography, branding, logo design, brochures, advertisements, and online assets. Working on a large variety of projects including full scale product packaging mock-ups, corporate PDF forms, info graphs, and manufacturing process posters and instructions. Manages private label package development with customers such as Walgreens, RiteAid, and Walmart. Adheres to style guide lines for national brands both contract and private label. Works with team members in R&D and Engineering departments to develop dielines and review ingredient contents for EPA / FDA products.


Senior Designer  |  Esselte Corp. / RR Donnelley  |  Melville, NY
Jan 2007 - Nov 2014

Supports marketing and sales team members with advertisement brochures, flyers, posters, and web content. This includes producing full-scale product and packaging mock-ups for marketing and sales meetings and designing entire trade show booths and banners. Worked with customers, developing strong, professional relationships with retail and commercial companies such as: Staples, Quill, Office Max, and Office Depot to manage their private label packaging. Maintained accuracy of packaging for over 3,000 products including: Pendaflex, Oxford, Ampad, Rapid, Lietz and Boorum & Pease. This includes attending press runs to ensure that proper color is being produced and being kept to high standards.


Graphic Designer  |  The Garden City Group, Inc.  |  Lake Success, NY
May 2004 - Jan 2007

Worked closely with the Graphics Manager to create and develop marketing materials, websites, info sheets, and media packages.


Education

Farmingdale State University
2005

Bachelor in Visual Communications / Graphic Design
Studied Art History abroad in France, Belgium, Holland, Italy, & Greece


Technical Proficiency

Mac & PC
Adobe Creative Cloud
Microsoft Office
HTML & CSS
Shopify
Monday.com
Mailchimp


CONTACT

Keep In Touch

Hire me!

Oceanside, NY
Cell: 516.982.3309
Email: wcassar@gmail.com